CRM

Salesforce Inc. CRM logo

NYSE Technology

$170.83

-2.29 (-1.32%)

Updated: 7/17/2026, 8:55:00 PM

Open

$171.50

High

$175.20

Low

$167.49

Prev Close

$172.68

Volume

7.89M

Price History

Why Is CRM ▼ Down Today?

-1.32%

Salesforce (CRM) declines, underperforming sector on broader market sentiment

Salesforce (CRM) shares experienced a decline of 1.325% today, closing at $170.83. This performance was weaker than the broader sector, which saw an average change of -0.65%. The movement appears to be influenced by general market sentiment rather than specific company news.

Key Drivers

Broader Market/Sector Weakness

Salesforce's decline outpaced the overall sector's negative movement, suggesting broader market pressures contributed to the stock's performance.

Generated by Highly Regarded's proprietary market analysis engine. Not financial advice.

Jul 17 ▼ -1.3% Salesforce (CRM) declines, underperforming sector on broader market sentiment

Jul 16 ▲ +3.2% Salesforce Rises, Outperforming Sector Amid Positive AI Market Trends

Jul 15 — -0.0% Salesforce (CRM) Dips Marginally, Tracking Broader Sector Trends

Jul 14 ▼ -1.9% Salesforce Falls Nearly 2% Amidst Mixed Tech Sector Performance

Jul 13 ▲ +4.2% Salesforce (CRM) surges, outperforming sector on AI/automation market optimism

Jul 10 ▲ +0.3% Salesforce Edges Up Amid Investor Shift to Rebounding Software Sector

Jul 9 ▼ -2.6% Salesforce Shares Decline Following KeyBanc Downgrade on AI Growth Concerns

Jul 8 ▼ -1.8% Salesforce Dips Amidst Broader Sector Gains Despite Positive News

Jul 7 ▲ +2.6% Salesforce Rises 2.62%, Outperforming Sector Amid Bullish Outlook

Jul 6 ▲ +0.4% Salesforce posts modest gain amid strong sector, AI competition in focus

Jul 3 — +0.0% Salesforce (CRM) flat amidst AI and competitive landscape discussions

Jul 2 ▲ +1.8% Salesforce Rises on Acquisition News and Bullish Sentiment

Jul 1 ▲ +3.8% Salesforce Rises on Acquisition News, Outperforming Sector

Jun 30 ▼ -0.7% Salesforce Dips Slightly, Underperforming Stronger Sector

Jun 29 — -0.1% Salesforce edges down slightly, underperforming sector gains

Mar 31 ▲ +1.1% CRM Gains Slightly Amidst Sector Outperformance

Mar 30 ▲ +2.7% CRM Rises on Positive Sentiment Despite Sector Weakness

Mar 27 ▼ -3.7% CRM Falls Amid Sector Weakness and Analyst Concerns

Mar 26 ▲ +2.0% Salesforce (CRM) Climbs on AI Deployments & Cost Actions

Mar 25 ▼ -0.6% Salesforce (CRM) Down Slightly Amidst Sector Concerns

Mar 24 ▼ -5.7% CRM Drops on AI Agent Concerns

Mar 23 ▼ -0.1% Salesforce (CRM) dips slightly despite positive sector performance

Mar 20 ▲ +0.4% Salesforce (CRM) Up Slightly Despite Sector Weakness

Mar 19 ▲ +0.3% CRM Up Slightly Amidst Positive Catalysts

Mar 18 ▼ -0.5% Salesforce (CRM) Down Slightly Amidst Mixed Signals

Mar 17 ▼ -1.5% Salesforce (CRM) Down Slightly Despite Capital Allocation Moves

Mar 16 ▲ +2.7% Salesforce (CRM) Climbs on Software Sector Rebound, Buyback

Mar 13 ▼ -3.5% Salesforce (CRM) Down 3.47% Amidst Software Sector Weakness

Mar 12 ▲ +1.5% CRM Up Slightly Despite Sector Weakness

Mar 11 ▼ -0.5% CRM dips slightly amid mixed signals, outperforms sector

Financial Highlights

Income Statement

Revenue

$39.50B

Gross Profit

$30.67B

77.6% margin

Operating Income

$7.99B

20.2% margin

Net Income

$6.66B

16.9% margin

EPS (Diluted)

$6.89

R&D Spend

$5.72B

Balance Sheet

Total Assets

$97.57B

Total Liabilities

$36.24B

Stockholders' Equity

$61.33B

Long-Term Debt

$8.44B

Cash Flow

Operating Cash Flow

$13.17B

Investing Activities

-$3.56B

Net Cash Flow

$2.68B

Highly Regarded Analysis

Updated Jul 17, 2026 • Refreshes daily

Rating

Highly Regarded

Risk

Medium

Target

$254.42

Type

Standard

Executive Summary

Salesforce, Inc. is a leading cloud-based enterprise software company specializing in customer relationship management (CRM) and related applications, including sales, service, marketing, commerce, analytics, and artificial intelligence solutions. The company's offerings, such as its AI-powered Agentforce 360 Platform, aim to enhance customer records management and cross-functional coordination for businesses of all sizes [2, 11, 13, 15]. While the stock has seen a significant decrease of -33.47% over the last year, it has shown recent weekly and monthly gains [2]. The company reported fiscal year 2026 revenue of $41.53 billion, a 9.58% increase year-over-year, with earnings rising by 20.33% [7].

Bull Case

The bull case for Salesforce is supported by strong underlying fundamentals, including exceptional margins, increasing ROE and ROIC, and significant free cash flow generation [13]. Analyst consensus indicates a 'Buy' rating with substantial upside potential [1, 5, 6]. The company's AI initiatives, particularly the Agentforce 360 Platform, and a reported 205% year-over-year growth in Agentforce ARR, are seen as key drivers for future revenue and dispelling fears of AI cannibalization of core business [12, 17]. Recent strong Q1 FY2027 earnings and a $25 billion share buyback program further bolster investor confidence [12]. The stock is considered undervalued by its intrinsic value, presenting an attractive entry point [13, 21].

Bear Case

The bear case for Salesforce centers on mounting skepticism regarding its AI initiatives, specifically concerns that Agentforce is not delivering significant revenue growth against its large base, leading some to label CRM as a potential 'value trap' despite its discounted valuation [12, 22]. The stock is in a medium-long term falling trend channel, indicating sustained negative sentiment [16, 20]. Concerns about enterprise clients reprioritizing IT budgets towards AI infrastructure spending, potentially crowding out software budgets, also present a headwind [12]. Additionally, the company faces risks associated with low adoption rates, poor data quality, and difficulties in scaling CRM implementations [23, 24, 25]. Key talent losses to AI competitors and reliance on third-party AI technology could also pose strategic vulnerabilities [22].

Technical Outlook

Salesforce (CRM) exhibits mixed technical signals. While some short-term moving averages like the 8-day and 20-day simple and exponential moving averages, and the 14-day Relative Strength Index (RSI), suggest a 'Buy' signal, longer-term indicators such as the 50-day and 200-day simple and exponential moving averages, MACD, and Bollinger Bands, indicate 'Sell' signals [8, 10, 14]. The stock is currently in a falling trend channel in the medium long term, suggesting negative development and decreasing buyer interest, with support at $150 and resistance at $236 [16, 20]. A recent marginal breakdown through the $165 support level could signal further decline [20].

Fundamental Health

Fundamentally, Salesforce demonstrates strong financial health with robust margins. It boasts an exceptional gross margin of 78% and a strong 3-year average gross margin of 76% [13]. The company also shows an exceptional free cash flow margin of 35% with a strong 3-year average of 30% [13]. Return on Equity (ROE) and Return on Invested Capital (ROIC) are increasing, standing at 12% and 8% respectively [13]. Salesforce's P/E ratio is around 19-22 [4, 11, 15, 17], and intrinsic valuation models suggest the stock is currently undervalued by approximately 42% compared to its market price [13]. In fiscal year 2026, revenue increased by 9.58% to $41.53 billion, and earnings grew by 20.33% to $7.46 billion [7].

Key Catalysts

Continued growth and monetization of the Agentforce AI platform
Upcoming Q2 FY2027 earnings report (expected September 2, 2026) [2]
Successful execution of new government and enterprise deals [12]
Strategic acquisitions and share buyback programs [12]
Reassessment of the stock's valuation as AI concerns normalize

This analysis was conducted by Highly Regarded's proprietary market analysis engine. It is not financial advice. Always do your own research and consult a financial advisor before making investment decisions.