Privacy Policy

Last Updated: September 9, 2026

1. Information We Collect

We collect information to provide and improve our services. This includes: session data used to remember your watchlist and preferences; email addresses you voluntarily provide when subscribing to our alerts; usage and device data (such as pages viewed, browser type, and approximate location derived from your IP address); and information stored in cookies and similar technologies. We do not ask for or store financial account credentials.

2. How We Use Your Information

We use the information we collect to operate, maintain, and improve our services, to send the email alerts you request, to analyze usage patterns, and to serve relevant advertisements through Google AdSense and other advertising partners.

3. Cookies & Tracking Technologies

A cookie is a small file stored on your device. We use essential cookies to keep the site working (for example, to maintain your session and watchlist), analytics cookies to understand how the site is used, and advertising cookies served by third parties (see Section 4). You can set your browser to refuse some or all cookies, or to alert you when a cookie is being set; however, some parts of the site may not function properly without them.

4. Advertising & Google AdSense

We use Google AdSense and other third-party advertising vendors to display ads on this site. These vendors, including Google, use cookies to serve ads based on your prior visits to this website and other websites on the Internet.

Google, as a third-party vendor, uses cookies to serve ads on our site. Google's use of advertising cookies (including the DoubleClick DART cookie) enables it and its partners to serve ads to you based on your visits to this and/or other sites on the Internet. Third-party vendors and ad networks other than Google may likewise use cookies and web beacons to serve and measure the ads shown on this site.

You can control or opt out of personalized advertising at any time:

• Manage Google’s ad personalization at Google Ads Settings.
• Opt out of third-party vendor cookies through the Digital Advertising Alliance at aboutads.info/choices.
• Opt out of participating networks via the Network Advertising Initiative at optout.networkadvertising.org.

For details on how Google uses data when you use our site, see Google’s Privacy & Terms. If you are in the European Economic Area, the United Kingdom, or another region with cookie-consent requirements, you can manage advertising and analytics cookies using the opt-out tools above and your browser controls.

5. Children’s Privacy

Highly Regarded is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it.

6. Data Security

We implement industry-standard security measures to maintain the safety of your information. However, no method of transmission over the Internet is 100% secure.

7. Contact Us

If you have any questions about this Privacy Policy, please contact us at privacy@highlyregarded.com.