PG

Procter & Gamble Company PG logo

NYSE Consumer Staples

$149.96

-1.48 (-0.98%)

Updated: 7/17/2026, 8:55:00 PM

Open

$152.86

High

$154.23

Low

$149.34

Prev Close

$151.50

Volume

6.62M

Price History

Why Is PG ▼ Down Today?

-0.98%

Procter & Gamble (PG) Dips Slightly, Outperforming Weaker Consumer Staples Sector

Procter & Gamble (PG) experienced a modest decline of 0.9769% today, closing at $149.96. Despite the dip, the consumer goods giant demonstrated relative strength by outperforming its sector, which saw a larger average change of -1.66%. Recent news highlighting PG's consistent dividend increases may have provided some underlying support.

Key Drivers

Sector Weakness

The broader consumer staples sector faced a significant decline, contributing to the negative pressure on PG's stock.

Relative Outperformance

PG's stock decline was less severe than the sector average, indicating relative resilience compared to its peers.

Dividend History

Recent news emphasized Procter & Gamble's 70 consecutive years of dividend increases, reinforcing its reputation for stability, though not a direct driver of today's specific price movement.

Generated by Highly Regarded's proprietary market analysis engine. Not financial advice.

Jul 17 ▼ -1.0% Procter & Gamble (PG) Dips Slightly, Outperforming Weaker Consumer Staples Sector

Jul 16 ▲ +2.3% Procter & Gamble (PG) Rises on Dividend News and Sector Strength

Jul 15 ▲ +1.3% Procter & Gamble Outperforms Sector Following 70th Dividend Increase

Jul 14 ▼ -1.5% Procter & Gamble Dips Amid Broader Sector Weakness

Jul 13 ▲ +0.9% Procter & Gamble Rises Modestly, Outpacing Sector Average

Jul 10 ▲ +0.1% PG posts slight gain, trailing consumer staples sector

Jul 9 ▼ -0.9% PG shows resilience as consumer staples sector declines

Jul 8 ▼ -2.9% Procter & Gamble shares decline sharply, significantly underperforming sector

Jul 7 ▲ +2.1% Procter & Gamble Outperforms Sector with Strong Daily Gains

Jul 6 ▼ -1.4% Procter & Gamble Dips as Consumer Staples Sector Experiences Decline

Jul 3 — +0.0% Procter & Gamble Trading Halted for Independence Day Observance

Jul 2 ▲ +2.7% Procter & Gamble rises in line with positive Consumer Staples sector performance

Jul 1 ▲ +0.5% Procter & Gamble Rises Modestly, Outperforming Consumer Staples Sector

Jun 30 ▼ -1.2% PG shares dip slightly, outperforming broader consumer staples sector

Jun 29 ▼ -0.4% Procter & Gamble dips slightly, outperforms consumer staples sector

Mar 31 ▼ -1.1% PG dips slightly amid broader sector decline

Mar 30 ▲ +1.4% PG Rises Modestly Amid Sector Gains

Mar 27 ▲ +0.2% PG Up Slightly Amid Mixed Sector Performance

Mar 26 ▼ -1.0% Procter & Gamble (PG) Declines Amidst Sector Weakness

Mar 25 ▲ +0.5% PG rises slightly amid mixed analyst sentiment

Mar 24 — +0.0% PG flat amid sector gains, dividend appeal sustains price

Mar 23 ▼ -0.1% PG dips slightly amid sector gains

Mar 20 ▼ -0.4% PG dips slightly amid sector weakness

Mar 19 ▼ -1.3% PG Declines Amidst Sector Weakness

Mar 18 ▼ -3.2% P&G Falls Amid Broader Market Concerns and Sector Weakness

Mar 17 ▼ -0.4% PG dips slightly amid broader sector decline

Mar 16 ▲ +0.7% PG Rises Slightly Amidst Sector Weakness

Mar 13 — +0.1% PG edges up slightly amid sector rotation and dividend appeal

Mar 12 ▼ -1.8% PG down 1.84% amid sector rotation and retailer discounting

Mar 11 ▼ -1.7% PG down 1.72% amid sector decline and broader market rotation

Highly Regarded Analysis

Updated Jul 17, 2026 • Refreshes daily

Rating

Highly Regarded

Risk

Low

Target

$163.35

Type

Standard

Executive Summary

The Procter & Gamble Company (PG) is one of the world's largest consumer product manufacturers, boasting annual sales of nearly $85 billion and a diverse portfolio of over 20 billion-dollar brands, including Tide, Charmin, Pantene, and Pampers. With a market capitalization of approximately $350 billion, PG operates in the consumer defensive sector. The company has demonstrated strong financial performance, exceeding recent earnings per share estimates and maintaining a robust return on equity.

Bull Case

The bull case for PG is supported by its strong portfolio of essential consumer brands, which provides resilience during economic downturns. Consistent dividend growth, with 70 consecutive annual increases, makes it attractive to income-focused investors. The company's ability to consistently exceed earnings estimates and maintain high returns on equity demonstrates effective management and operational efficiency. Continued innovation, market share gains in key categories, and successful execution of productivity improvements could drive future growth.

Bear Case

The bear case for PG centers on potential long-term challenges to revenue growth, as indicated by a 15% decrease in category growth rates in the U.S. during December and declining consumer confidence. A significant drop in SK-II brand sales in Greater China, attributed to unfavorable market conditions, reflects broader regional issues. While it pays a solid dividend, analysts have set modest earnings per share guidance for FY 2026, suggesting slower growth in the coming years. Additionally, the company's relatively high debt level could pose a risk, particularly if economic conditions worsen.

Technical Outlook

Technical indicators for PG present a mixed outlook. While some moving averages, such as the 8-day, 20-day, 50-day, and 200-day simple moving averages, suggest a 'Sell' signal, other indicators like the MACD and RSI (14-day) point towards 'Buy' or 'Neutral' signals. The stock is currently trading within a falling trend channel in the medium term, indicating that investors have been selling at lower prices over time. However, PG's 50-day and 200-day moving averages also suggest a 'Buy' signal.

Fundamental Health

Procter & Gamble exhibits strong fundamental health with a robust return on equity of 32.00% and a net margin of 19.16%. The company has a commendable track record of dividend payments, having increased its dividend for 70 consecutive years, with a current dividend yield between 2.81% and 2.9%. While the company does carry a high level of debt, its debt-to-equity ratio stands at 0.44, and its financial strength is rated 7/10 by GuruFocus, suggesting a solid balance sheet. Recent earnings exceeded expectations, further highlighting effective management and strong financial performance.

Key Catalysts

Continued innovation and premiumization of its brand portfolio to drive organic sales growth.
Effective management of input costs and supply chain efficiencies to maintain strong profit margins.
Expansion in emerging markets and successful navigation of geopolitical and economic complexities in international operations.
Strategic acquisitions or divestitures that enhance its core business segments.
Consistent return of capital to shareholders through sustained dividend increases and share buybacks.

Sources

morningstar.com gurufocus.com tradingview.com robinhood.com fool.com marketbeat.com marketbeat.com financhill.com tipranks.com investing.com investtech.com simplywall.st tipranks.com public.com

This analysis was conducted by Highly Regarded's proprietary market analysis engine. It is not financial advice. Always do your own research and consult a financial advisor before making investment decisions.