AAPL

Apple Inc. AAPL logo
NASDAQ Technology
$315.61
-0.52 (-0.16%)
Updated: 9/9/2026, 7:25:01 PM
Open
$315.17
High
$318.87
Low
$310.20
Prev Close
$316.22
Volume
51.90M

Price History

Why Is AAPL ▼ Down Today?

-0.16%

Full AI analysis generates after market close. Showing live price data.

Financial Highlights

Income Statement

Revenue
$435.62B
Gross Profit
$206.16B
47.3% margin
Operating Income
$141.07B
32.4% margin
Net Income
$117.78B
27.0% margin
EPS (Diluted)
$7.90
R&D Spend
$37.17B

Balance Sheet

Total Assets
$379.30B
Total Liabilities
$291.11B
Stockholders' Equity
$88.19B
Long-Term Debt
$88.50B

Cash Flow

Operating Cash Flow
$135.47B
Investing Activities
$517.0M
Net Cash Flow
$15.02B

Highly Regarded Analysis

Updated Sep 9, 2026 • Refreshes daily
Rating
Highly Regarded
Risk
Low
Target
$330.85
Type
Standard

Executive Summary

Apple Inc. designs, manufactures, and markets a range of consumer electronics, software, and online services, including iPhones, iPads, Macs, and Apple Watch. Headquartered in Cupertino, California, the company is recognized for its strong brand, innovation, design, and user experience. Apple maintains a strong financial position with healthy profitability, liquidity, and a balanced capital structure, making it one of the largest and most valuable companies globally.

Bull Case

The bull case for Apple is driven by continued growth in its high-margin software and services revenue. Anticipated significant upgrade cycles for new iPhone models, potentially featuring advanced AI capabilities and a foldable design, are expected to boost sales. New product categories, such as the Vision Pro headset and the upcoming Apple Watch X, are also poised to contribute incremental revenue. The company benefits from strong brand loyalty and a large installed base of approximately 2.2 billion active devices, alongside its solid financial health and balance sheet strength.

Bear Case

Key concerns for Apple include its high valuation, with the stock trading at a premium P/E ratio compared to historical norms and peers. Slower growth is a risk due to longer iPhone upgrade cycles and intensifying competition, particularly in the Chinese market. Regulatory actions, such as the US Department of Justice antitrust lawsuit and the EU's Digital Markets Act, pose a significant threat to Apple's App Store policies and could impact its high-margin commission revenue. There is also a risk of disappointment from new product launches like the Vision Pro if adoption is sluggish, or if the company's AI strategy is perceived as lagging behind competitors. Supply chain competition from the AI sector and rising memory costs could also pressure margins.

Technical Outlook

Apple's stock exhibits strong development within a rising trend channel in the medium term, suggesting increasing investor optimism and continued upward movement. The stock has support at $300 and resistance at $340. Several moving averages indicate buy signals, including the 20-day, 50-day, and 200-day simple moving averages. However, the 8-day simple moving average suggests a sell signal, and the 14-day Relative Strength Index (RSI) also indicates a sell. The overall daily buy/sell signal based on technical indicators is neutral.

Fundamental Health

Apple demonstrates strong fundamental health, characterized by robust profitability, liquidity, and solvency ratios. The company's gross and net profit margins were 40.2% and 24.3% in Q1 2023, respectively, with recent gross margins reaching 45.9% due to strong Services growth. Apple's GF Score™ of 96 out of 100 highlights its very strong overall financial and operational profile, particularly in profitability and growth. Analysts anticipate strong earnings growth for the coming years, with estimated EPS growth of 20.73% surpassing its three-year average. However, the company's valuation in terms of earnings multiples is considered high, with a P/E ratio of 36.28, exceeding its 5-year median.

Key Catalysts

  • Advancements in AI and its integration into core products like the iPhone and Mac.
  • Launch of new hardware, including a potential foldable iPhone, M6 AI Macs, and Apple Watch X.
  • Continued expansion and revenue growth in Apple's Services segment and new product categories.
  • Outcomes of significant regulatory actions from the US DOJ and EU Digital Markets Act.
  • Performance in the China market and demand for new iPhone models.

This analysis was conducted by Highly Regarded's proprietary market analysis engine. It is not financial advice. Always do your own research and consult a financial advisor before making investment decisions.

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